In this article, Ghaziyah will be little to discuss about the comparison between “White Hat SEO” and “Black Hat SEO“. Hopefully, this discussion is very useful for those of you who want to use the website and social networking as a promotional medium.
What is SEO?
According to Wikipedia
SEO (Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Obviously, the main goal of SEO is to place a website on top position based on certain keywords in search engines (search engines) like google, yahoo, bing and so on.
Know the White Hat SEO
White Hat SEO is an SEO technique which refers to optimization strategies, techniques and tactics that focus on the visit of the audience and follow the rules and policies that are owned by the search engine.
White Hat SEO also refers to the relevance of what is sought by the audience with what was displayed by search engines according to the keywords used.
In other words, White Hat SEO is the most ethical way to achieve the goal of SEO which is to be ranked first or at least be on the first page of search engines.
Dengan kata lain, White Hat SEO merupakan cara paling etis dalam mencapai tujuan SEO yakni menjadi peringkat pertama atau setidaknya berada pada halaman pertama mesin pencari.
Then? What is Black Hat SEO
Know the Black Hat SEO
Unlike the White Hat SEO, Black Hat SEO is an SEO technique which refers to the aggressive ways to put your website / blog in the top ranking in the search engines. Black Hat SEO focuses only on the position of the website in the search engines, without thinking of relevance to those required by the audience.
Black Hat SEO is a technique that does not follow the rules that are owned by the search engine. Therefore, Black Hat SEO is a risky way. The risks include the decline in traffic requests, drop in page rank, and entered into the black list of Google (Google sandbox).
Technique of White Hat SEO
In accordance with the above explanation, the techniques of the White Hat SEO is a technique that is in accordance with the provisions and policies that are owned by the search engine. Techniques used include using keywords, keyword analysis, creation of backlinks and link building to increase link popularity, as well as writing content that is interesting to the readers of the website.
Black Hat SEO Technique
The techniques at the Black Hat SEO is dominated by spam. One technique is to use keywords that are not in accordance with the content of the page. Comment spam on blogs/websites of others included in Black Hat SEO techniques.
Comparison of White Hat SEO and Black Hat SEO
At White Hat SEO, outcomes could persist for a long time. This is because White Hat SEO requires a lot of process and also requires patience in the process.
White Hat SEO increase traffic web visitors by using appropriate keywords, so there is likely to be indexed better when compared to using Black Hat SEO.
While at Black Hat SEO can result in a more instant and chances of surviving in the top position is relatively short. Due to the possibility to be banned in the search engines because of incompatibility with search engine rules.
Also there is a possibility that Blog / Website that use black hat SEO techniques such as sending spam messages or spam comments will be blocked by Internet users because they interfere.
Thus, whether the SEO techniques will Ghaziyah’s Friends use to increase website rankings in search engines companions?